The Eurocis2019 was a great opportunity to show new products, cooperationsand showcases.
One of our trade fair highlights was the NFC gin showcase. In this case our customer opted for a NFC paper hang tag with a rubber band around the bottle neck. This label was one of many options, which All4labels produced and was programmed by RakoSecurity Label.
The goal was to engageto future consumers and build a deeper connection to the gin brand.
By taping the hang tag with a smartphone, customers are able to find out information about the historic name adorning the label, the gin flavour profile, production methods, conservation work and much more.